You choose the people. We do the rest.

Your part is the list. Our designers build the gates and the announcement with you. After that, your first issue is delivered in the LENS box, to the homes and offices on your list.

Four steps

One issue, and nothing continues until you say so.

Join and choose your people

Sign up to become a member and choose as many clients as you like. Minimum of ten.

Work with our designers

They build your gates and your announcement with you, once, from a short conversation. You approve them.

The first issue is delivered

It arrives at the homes and offices in the LENS box with your announcement and your message on the gates inside.

See how it lands

Then decide who continues. Anyone you keep receives the next three issues. Anyone you do not is released, and the copy they already have was still a gift from you.

Everything with a deadline

We print, personalize, pack, and ship.

Every copy carries your gates, so no two members' issues are the same. The first delivery goes in the LENS box, with your announcement on top. For the clients you upgrade to the subscription, we ship out the new issue with your personalized gates.

You will never be asked to approve artwork under pressure, stuff an envelope, or remember a ship date.

The calendar

Four issues per year.
Four times you are back in the room on purpose.

December

Sign-ups and lists close on the first of November for the December issue.

March

Sign-ups and lists close on the first of February for the March issue.

June

Sign-ups and lists close on the first of May for the June issue.

September

Sign-ups and lists close on the first of August for the September issue.

You can add people between issues, right up to the day the next list closes.

Four issues of LENS stacked on a wooden table, spines reading Winter 2026, Spring 2027, Summer 2027, and Fall 2027.
One sender per household

Once an address is claimed, it is claimed.

Every home on your list is yours. No other member can send LENS there, for as long as you keep sending. The first to claim an address holds it.

Home and office are two different addresses and two different claims. If the house is taken and the office is not, the office is yours to claim.

The rule is the reason the whole thing works. A publication that arrived from two different people would be a gift from neither of them. And when your client hands an issue to a friend, that friend's address is almost always still open.

What you see

Your own portal to manage it all.

Your account holds your list, your gates, your message, and your issue history. It tells you when the next list closes. It does not send you anything else.

The decision

Send one. Then decide who continues.

You can begin with a single issue rather than a year. Choose your people, send it, and see what happens. Anyone you want to continue receives the next three. Anyone you do not is released, and the copy they already have was still a gift from you.

A list, one sitting with a designer, and then a year of being the name that comes up.