Be unforgettable to the people who matter most.
A luxury quarterly, sent four times a year to the people you choose. Nothing in it is for sale. The only name inside is yours. And when it works, you hear about it.
Your best clients have stopped listening.
Everyone they have ever done business with wants a minute of their attention. A card gets read once.
Social media gets two seconds
An email gets thirteen seconds.
What stands out is something that asks for nothing.
A quarterly they keep, with your name inside.
One hundred and forty pages on a life of significance: remarkable people, places, and pursuits. Heavy paper, and no advertising anywhere in it.
The cover is LENS. Open it and you are the first thing inside.
Your photograph and a note in your own words.
Don't be one voice shouting among thousands. Be the one they remember.
The voice they associate with quality. The voice they associate with thoughtfulness.
Print never left the homes that matter.
The circulars left.
What stayed is the print that asks for nothing, which is why Porsche has sent Christophorus to its owners four times a year since 1952.
A screen lasts seconds.
LENS lasts for a season, and in front of everyone who visits.
A friend at dinner complains about his advisor.
Your client hands him last quarter's issue.
It is a presence. Not a campaign. And not advertising
You will see where it goes.
The people who keep LENS talk about it. Your client reads it, thinks of someone, and has somewhere to put the name. It arrives with his name attached, which is the difference between a list and an introduction.
He is never asked for anything. The book stays a gift. What changes is that the conversation it starts has somewhere to land.
Different professions.
The same shape of business.
If you can write down the twenty-five names your business is built on without opening a spreadsheet, LENS was made for you. Here is why your clients keep it.
Not listed? Write to hello@lensquarterly.com. It probably still fits.